E-commerce has become one of the fastest-growing industries and trends when they have optimized their transactions to digital and online. Although cyberspace has been dealing with challenges of cybercrime and untrusted networks, the concern for online payment transactions has also risen.
It’s not only because of the unsafe networks that people feared the use of online payment and transactions. Others cause customer’s trust issues.
To give you an overview of how customer’s fear has affected e-commerce in a year, it has an estimated 9.1 billion loss in online sales revenue.
A study has been given that 70% of the community fear and find it risky to shop online, and where 90% of them are very hesitant to shop in unknown or new sites.
If you look at the possibility of clearing this fear and overcoming this barrier, you can gain a large market of shoppers. That would be a dream come true in any business.
In this article, we will be looking at the 5 top reasons why shoppers fear online payment transactions and how to overcome them.
5 Known Online Shopping Fears and How to Overcome Them
Is it possible to shop safely online?
The fear of becoming a victim of internet scams, identity theft, and other security breaches, will make you ask the question, ‘Is it possible to shop safely online?’. The answer is ‘Yes!’.
To ease your concern about the growing cybercrimes, make sure that you know how to look at trust signals such as logos, external accreditors, and the brand of your shopping sites.
This includes getting yourself familiar with payment sites such as Worldplay, Paypal, and other financial services. A lot of these platforms have well-established their network to provide secure, trusted, and easy transactions among users.
Customer service inquiries
Shopping websites lack interactive personal services because the buying process only involves the user and its computer. The existence of a sales agent can resolve immediate customer inquiries and put them to ease.
To manage this concern, a shopping business should place direct contact and response details such as Skype ID, messenger address, live chat, and phone number. As a user, you must look for this information and establish communication before purchase, this will let you known that the seller is active.
Product return concerns
One of the most notable fears is the concern of product return. The purchased item might come as not what they bought and no replacement means you are stuck with the item.
To address this concern, businesses should have complete transparency with their buyer. This includes product follow-up and replacements.
For users, read the purchase details or contract for any concerns with replacement, if you can’t find any, it is best to contact the business directly.
Is the business legit?
One way to attract a customer is how you present your business. This is a growing concern to online sellers, the legitimacy of their business is a big question when they have a website that looks unupdated and abandoned.
It is okay to suspect a website’s legitimacy, that is your right as a customer. For you to handle this fear, you must check on website reviews or product reviews. You can also check the company profile as well as their credibility.
Product quality
Most buyers fear purchasing something and not liking it when it arrives. The challenge here is that you only see photos and descriptions of the product.
But, then again, that is the only and best way you can make up for not seeing or touching it in real life. You will have to take your time in reading the product details, description, specifications, and photos from different angles.
You can also check product reviews from other entertainment or video sites.
Career Opportunity
Cybersecurity has made sure that your e-commerce transactions are well trusted and secured. Especially now that we are still facing challenges with the COVID-19 pandemic, we have to maximize the use of cashless or online buying, selling, and payment.
Learn the best way on how to protect your transaction, business, and work payment transaction by integrating cybersecurity. You can take up a course with us here at RCyberSolutions. We have online courses and certifications that would best fit your needs.
